Marketing

your new business is a key component of success. I can’t tell you how many great ideas I’ve heard that end up not really going anywhere. While not gaining traction is never the result of a single aspect of failure, marketing does play a large part. Like many small, newly formed companies, I struggled with marketing from the beginning.

Multiple

aspects need to be considered. For starters, what sets your brand apart? Is it a unique product or market? Maybe it’s a unique service or add on service? Even if you have something unique going for you, how are people going to know about it? Are you running ads on Facebook? Did you slurge from the start and set up a campaign with Google Adwords? How did you pick your audience? How do you know if you’re marketing is working?

Questions

seem to outpace answers when you get into marketing with your new business. From the previous paragraph alone, you may have days or weeks with of research and thought before you’re ready to get your brand out there the best way possible. See, a great idea is only going to work for you if people are aware of your great idea. Unless you happen to be lucky enough to have the funds to invest in a marketing & advertising company to assist you from the start, you’ve got your work cut out for you!

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My Experience

with my newly created company has been positive when it comes to marketing. I’m not an expert by any means and I’m not seeing tens of thousands of users hit my site (yet), but I did want to share some of the things I’ve found to be helpful as I got up and running.

        • Freelancers – are amazing! I have to tell you that I’ve worked with some of the most creative and hardworking people to turn my ideas into reality. Upwork is my favorite place to go for this. I’ve had logos, illustrations, infographics, and more done by people across the globe. This is especially good if you have a little extra time and patience. If you do, you can likely find someone at a very, very reasonable rate of pay.
        • Adobe – is awesome if you know what you’re doing in Photoshop and/or Illustrator. These can be a little on the pricey side (good discount if you’re a student though). For a really good free option, check out Gravit.io. With these solutions, you can get graphics and illustrations for marketing material as well as posts in no time.
        • Photos – you definitely have to check out Pixabay for images. You can use these for all kinds of things with your new business and most of them are royalty free.

While my new business is still very much in its infancy stage, I wanted to pass along some of the things I’ve learned as I continue to develop my marketing material. I’ll keep you posted on just how well the efforts turn out. Until next time…

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